Zhaoqing Gaudi: Quality and service create a brand of tuyere

Focusing on the field of central air-conditioning equipment accessories for more than 20 years, product exports have covered major European and American countries, with annual export sales reaching more than 10 million US dollars•••••• What is the story behind this Guangdong's No. 1 air outlet brand? The editor of Huicong Air Conditioning & Refrigeration Network interviewed Lin Jiazhen, general manager of Zhaoqing Grandaire Air Conditioning Equipment Co., Ltd.

Lin Jiazhen, General Manager of Zhaoqing Grandaire Air Conditioning Equipment Co., Ltd.

HC Air-Conditioning Refrigeration Network: It is understood that since its establishment, Gaudi has been focusing on the field of central air-conditioning equipment. What is the current market positioning?

Mr. Lin: A good brand must combine popularity with positioning and strategy to create value. Since its establishment, Gaudí has been deeply involved in the mid-to-high-end market, based on the tuyere, and expanded to the entire air-conditioning terminal field. It focuses on foreign markets and supplements the domestic market. It is a professional center integrating design, development, production and sales. Air conditioning equipment company.

Zhaoqing Grandaire Air Conditioning Equipment Co., Ltd.

HC Air-Conditioning Refrigeration Network: It is understood that Gaudi was awarded the honorary title of "Best Air-Conditioning Vent Brand" in 2011. Compared with other companies of the same type, what are the main competitive advantages?

President Lin: First, more than 20 years of experience in the production of central air-conditioning equipment accessories, with a plant area of ​​more than 25,000 square meters. In order to increase production efficiency, we have purchased the most advanced production equipment and mold workshops that produce various hardware. The technical force of precision molds such as metal die-casting and injection molding.

Second, a complete production management system. The current product line has covered a series of air conditioning supporting products such as aluminum egg grids, aluminum alloy vents, fire dampers, regulating valves, fans, and plastic vents, and has gradually gained recognition from European and American customers. , Has passed various certifications, and its product exports have covered major European and American countries including the United States, Canada, the United Kingdom, and France. Gaodi uses European and American quality standards for production, sells at Chinese prices, prompt delivery and considerate service, and is highly praised by its peers.

Third, a professional technical team integrating product design, development, mold design, production process improvement, quality inspection and management, including more than 200 skilled production technical workers and management personnel, and 30 people with a college degree or above. There are 16 undergraduates and doctoral degree holders.

Zhaoqing Grandaire's spacious and bright exhibition hall

Huicong Air Conditioning & Refrigeration Network: After these years of development, what improvements have been made to the current core technology compared to before?

Mr. Lin: On the one hand, quality is the soul of products. In recent years, Gaudí's products have been exported to European and American countries in large numbers, and product quality has always been the first in production. The key to a good tuyere lies in the following two points:

First, strictly screen the raw materials of the tuyere

Evaluation of raw material suppliers: generally through on-site inspections, evaluation of their quality system operation status, past supply status, handling and rectification capabilities when supply quality is abnormal, as well as delivery and delivery quantity capabilities on schedule, product cost performance, after-sales service Ability (including after-sales service attitude, timeliness, effect), etc. At the same time, it is necessary to consult the information provided by the supplier, conduct side-by-side investigation and understanding from other customers of the supplier, test and try out the raw material samples provided, and evaluate the results of regular analysis of the quality of the raw materials provided.

Strengthen the inspection and acceptance of raw materials before storage: 1. According to the raw material procurement contract, the "Qualification Certificate", "Material Book" and other quality certification acceptance materials, the raw materials without the "Qualification Certificate" and "Material Book" will be refused to be accepted into the warehouse; 2. Before the raw materials are put into the warehouse, the purchasing department fills in the "Sending Inspection Record" and submits it to the professional inspection department. After the professional inspection department issues a qualified inspection report, it will enter the warehouse with the qualified report; 3. Timely establish the acceptance record after the inspection and receipt of the warehouse;

Second, advanced equipment assembly line production, mechanized cutting

Gaodi currently has various stamping equipment, automatic spraying production lines, automatic feeding lines, etc., as well as mold workshops including CNC machining centers, EDM spark machines, wire cutting machines, large water grinders, and milling machines. The ability of precision molds such as metal die casting and injection molding.

Through the control of raw materials and the mechanized production process, it has ensured that the quality of Gaudi’s products is among the best in the industry.

On the other hand, our goal is not only to meet the expectations of customers, but also to provide them with a “memorable” service experience. Every service opportunity is regarded as an opportunity to build customer loyalty, which requires personalized service. Get close to customers and create "loyal customers". To achieve personalized service, it is mainly to analyze and understand the customer's "what needs" and "personal preferences". To provide services that exceed customer expectations, we start from the following points:

First, stand at the top of the industry and run ahead of customers. Only if you have strong professional knowledge, stand taller, see farther, walk in the forefront, and run faster than customers, can you bring the truly advanced concepts to customers and provide services that customers want but can't think of. And products.

Second, be responsible to the end and not shirk. Customers most hate being transferred between different departments and unable to solve the problem, and it is likely to cause customer complaints to escalate or the situation to expand.

Third, follow-up tracking. Even if the customer's problem has been completely resolved, our person in charge took the initiative to follow up and visit, and the customer felt warm and pleasantly surprised, which undoubtedly strengthened the customer's sense of trust in Gaudi.

HC Air-conditioning Refrigeration Network: In 2012, the entire air-conditioning market grew at a low rate. Although the central air-conditioning market still maintained a strong growth trend, it would inevitably suffer from market shocks. The company is also deepening its layout in the third and fourth tier markets. The company's next step will be Are there any measures to be taken?

President Lin: Starting from the second half of 2011, with the impact of the external macroeconomic environment of real estate regulation, coupled with unfavorable factors in the international environment such as the economic downturn in Europe, the United Kingdom and the United States, the development of the domestic central air-conditioning market is under certain pressure. The end market will inevitably be affected, and the growth rate will slow down. In this regard, our strategy is to "install inside first and then outside". On the one hand, we pay close attention to product quality and team management; on the other hand, we actively develop sales channels and brand building.

HC Air-Conditioning & Refrigeration Network: Can you tell us some of Gaudí’s 2012 market planning ideas?

President Lin: Under the guidance of the concept of "independent innovation, brand casting", with advanced equipment and technology, professional product design and manufacturing level, efficient production capacity and good pre-sales and after-sales services, we will cooperate with international brands in the world The market has a direct dialogue and competes with domestic brands in the Chinese market in the Central Plains.

Friendly link: http://info.hvacr.hc360.com/2012/05/231117443493.shtml